Iveco

Exhibition display which needed some new thinking to capture the

thousands of visitors that attend every year.

Iveco is one of the largest industrial vehicle manufacturing companies in the world. With a tight deadline of three weeks, we had to work faster than usual. We conducted rapid UX prototyping through phone conferencing, enabling us to work on a solution to bring the concepts to life within a tight timeframe.

Using 55” Touchscreens, we created digital interactive solutions for each of their eight trucks on the show: with video loop (engage), a competition (excite), social media (inform) and mail-chimp integration (to capture leads). This was a unique project, and we were all excited by the results.