the logo for design fox is gray on a white background .

McDermott & Associates

/ HEALTH and fitness SECTOR

Brand Identity

Art Direction

Stationary

Website

Brochure

a sign on a wall that says make your own rules

Overview

Most law firms generate leads primarily through referrals. Our project aimed to enhance lead generation for McDermott & Associates, a leading boutique law firm based on Macquarie Street, Sydney, by updating their brand and marketing collateral. Known for their innovative and experienced solicitors, McDermott & Associates offers a broad range of services, including commercial law, property law, estate planning, and litigation. Despite their strong reputation and referral base, the firm sought to refresh and modernize their brand, collateral, and website to support future expansion

Results

We carefully preserved the core features of McDermott & Associates' crest and identity  – while giving them a modern update. This rebranding effort successfully revitalised their image, making it more contemporary and appealing to potential clients. The updated brand and marketing materials, coupled with the newly designed website, significantly increased the firm's lead flow, positioning McDermott & Associates for continued growth and expansion.

a building with a sign that says make your own rules
a building with a sign that says make your own rules
a woman is doing a plank on a yoga mat .
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