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Live Young at the
Australian Open
To capitalise on their sponsorship of the Australian Open 2012, Evian enlisted Maria Sharapova as the face of their Live Young’ campaign, aimed at driving awareness and consumption of Evian, particularly to ?young consumers’. Evian put us in charge of their Australian promotion: we blitzed Melbourne with outdoor signage, digital and print advertisement, and point of sale promotions.
Deliverables
Outdoor Promotion
Retail Point of sale
Print & Digital Advertisement
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