Lonergan
Telling a story using
a visual identity

Lonergan

Creativity and strong insight are the most important traits of a Market Research Agency – we wanted to bring this to life for our client Lonergan.

Lonergan is a strategic market research consultancy that combines a wide range of disciplines and approaches to solve complex business challenges. They work with some of Australia's Biggest brands to help them to make clear informed decisions.

Deliverables


Brand Workshop

Brand Strategy

Brand Identity

Marketing Materials


Each letter represents a step in the journey when undertaking the market research. As each letter is revealed, the story becomes clearer. The outcome is finally revealed at the letter “N”, with the red full stop representing the “Full Story”.



The visual identity is built around the red full stop which we implemented on all their promotional materials. We feel this is important to create a consistency throughout the brand.

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