Three simple steps to make sure your offer is seen and heard! For an inbound marketing campaign to succeed you need three things to work; an email campaign, lead development and clear, precise analytics management. Not sure what these things are? Or even how they work within your marketing strategy? Then these three tips below […]
Three simple steps to make sure your offer is seen and heard!
For an inbound marketing campaign to succeed you need three things to work; an email campaign, lead development and clear, precise analytics management. Not sure what these things are? Or even how they work within your marketing strategy? Then these three tips below will help you improve your next campaign and gain a greater understanding of successful inbound marketing campaigns.
The Email
The key here is to work backwards. Before sending out your email campaign you need to ensure you have all the elements together so your message is seamless and cohesive. Make sure you have a website landing page that works and clearly demonstrates your business and offering, a clear, functional enquiry form and an email thank you message or process to send to any response, enquiry or order immediately.
Once you have all these together you can get creative with your email offering! Creativity and clever copywriting will get people engaged and reading your email, however it is imperative that you talk up the value and benefit of your product. Always think ‘why should they buy from me?’
Keep the wording clear, concise and to the point. You know yourself how many emails you get in a day, and how many you actually take the time to read. The email is the taster, the top level information and offer you need to entice your customers to your website, enquiry form or to arrange an appointment.
A good tip is to make sure that your email and website for that matter is mobile optimised. Most people check their phones on the morning or evening commute and live in front of a touch screen. Give your email the opportunity to be seen everywhere at any time.
Starting the relationship
Starting and growing any new sales lead is a vital part of the sales process. It is here that you start your journey with a potential new client. It is a new relationship which you want to strengthen, grow and ultimately move through your sales model to a successful conclusion.
Email campaigns are a great way to start. Technology these days means that emails can be targeted down to the smallest detail becoming almost a personal communication with your customers. Split campaigns for current customers and potential ones, offer discounts and campaigns and automate your emails to follow up a day, a week or a month later. The first email is the important one, ensure your offer demonstrates clearly how your business or service will help them and also just how successful you are. Statistics are a great way to do this but don’t put too many on your email. One or two to show your business to its best advantage is perfect.
Your follow up emails should be about establishing a relationship and giving more information on your company, blog posts, links to Facebook campaigns and requesting comments and feedback in the form of a forum, competition or discussion. This is also a great way to gain information on your customer base which you can use in further campaigns. Your final email should be a bottom of the line offer, a contact form, a special discount price guide or a chance for them to make contact with you directly.
The power of analysis
Measure everything. If a potential client has opened every single one of your emails, filled out the contact form but not hit send, it’s a perfect opportunity to pick up the phone. They are interested, but for whatever reason they have not committed to direct contact. This is where you come in and make the difference. Without analysis you would not know that this person has attempted to enquire and a potential sale is lost or never discovered.
Using a tech savvy digital marketing agency means you can find out detailed information such as:-
- Which customers are viewing your offers?
- Where traffic is coming from (is it all coming through your Facebook? Does your Twitter need attention?)
- How many people completed your contact page but didn’t hit send. What is putting them off?
- Are they clicking links but stopping as soon as they reach your website?
- Where are the bulk of enquiries coming from?
Don’t just look at the good stuff either. Certainly look at which campaigns are doing well and work on improving them further but the poor performers are a great place to learn. Find out what is going wrong, what can be changed, and ultimately turn these campaigns around!
Always use this analysis time to work out your ROI. You need to know how much time, effort and money is spent on each inbound marketing campaign in order to know if it’s a profitable venture for you.
What Next?
Now you have a grasp on the main steps to any successful inbound marketing campaign. Of course there are many other factors to consider such as the quality and integrity of your address book, the size of your campaign and of course the kind of business you are in.
Its worthwhile tapping into a good digital marketing agency who deals with inbound campaigns every day and have a wealth of experience in technology and across many industry sectors. Partner with DesignFox Brand Agency today and get your business rocking and rolling!
© 2022 DesignFox | All Rights Reserved I Privacy Policy
