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Trinity Catholic College, a Secondary College offering Catholic education and co-curricular experiences for students in Years 7-12, embarked on a significant redevelopment after 25 years. With over 1000 students across two campuses, the college realised the need for a brand strategy that resonated more deeply with its values. The existing brand identity is no longer aligned with Trinity Catholic College's evolving values. Seeking a more meaningful identity, the college approached us to lead the way in creating a brand strategy that accurately reflected their core principles.

In a comprehensive discovery workshop, we unearthed the three pivotal values defining the school's essence: faith, nurture, and community. These values formed the bedrock of Trinity Catholic College's identity, guiding the direction of the brand strategy. Trinity Catholic College's brand redevelopment journey has yielded transformative outcomes. The newly refreshed crest not only captures the essence of a united and diverse community but also acts as a visual representation of the school's commitment to faith, nurture, and community. This revitalized identity positions Trinity Catholic College for a future that embraces its core values while resonating with its students and community alike.