the logo for design fox is gray on a white background .

Fortune Village Chinese Restaurant

/ LEGAL SECTOR

Brand Workshop

Brand Identity

Brand Style Guide

Marketing Materials

Secolve purple booth with a table and chairs on a white background .

Overview

Fortune Village Chinese Restaurant was established in 1981 and continues to be operated by the same family, providing local and international diners with fond and memorable dining experiences. The restaurant is rated “Top Chinese Restaurant in Sydney” on Trip Advisor and needed a brand to more accurately reflect its wide and exciting offering – a fusion of traditional Chinese with a modern twist. All aspects of the restaurant needed to be rebranded. We were engaged to position them as the premium affordable Chinese dining experience, bringing back the essence of Chinese culture into the brand.

Results

Our rebranding efforts successfully revitalized Fortune Village Chinese Restaurant, aligning its image with its rich heritage and modern culinary innovations. The new brand identity not only attracted more local patrons but also enhanced the restaurant’s appeal to international visitors, boosting overall foot traffic. The rebranding has solidified its position as the top choice for Chinese dining in Sydney, blending tradition and modernity in a way that resonates deeply with customers.

A bowl of food is sitting on a wooden table.
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