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HERE'S HOW WE DO IT
You can’t differentiate what you can’t define. In order to be distinct, you must first be clear. Only when a goal is clearly stated, can it be obtained.
Your brand story must be easy to remember and hard to forget. If people are confused, it's unlikely that they'll be able to retell your story or have the desire to do so.
Brands are amplified through signals and systems. This ensures that brand promise and consumer expectation are not only in sync, but that consumers are engaged.
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