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Brief Us

Remind

Client
Remind Mental Health Training

Year
2014

Background
A service of the Schizophrenia Fellowship of NSW, re.mind provides training and education in the area of mental health to a diverse range of organisations. Their old branding, sombre and serious, needed rejuvenating. A half-destroyed peacock feather and a title describing their services may reflect some of the challenges of mental health but lacks aspiration and positivity. The new brand and logo describes re.mind’s goals and forward direction with a fresh, flexible and bold look. Focusing on the prefix, ‘re’, Designfox proposed ways in which relevant words can be used for future campaigns related to re.mind’s mission, whether to, for example, recreate a focus on mental health, reawaken commitment or revive education and awareness.

Deliverables
Rebrand. Position Statement. Stationery. Promotional Materials. Website. Style Guide.

Testimonial
‘The DesignFox team made what could have been a very painful and drawn out rebranding exercise into an effortless and exciting project resulting in a modern and refreshed Brand. We love it’
Sally Otton. Publications Coordinator