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Brief Us

CellarMaster Wines rebranding

Client
CellarMaster Wines

Year
2013

Background
CellarMaster Wines is a leading online wine retailer in Hong Kong, selling premium wines from around the world. The company was seeking a re-brand of its visual identity and logo, which could be easily used across print, digital, social, and tablet platforms. The wine retailer commissioned designs from a number of creative agencies, who pitched cliched red images of wine swirling in glasses. DesignFox proposed a sharp, modern design that looks stunning across web and digital applications.

Testimonial
‘With CellarMaster Wines, we were after a fresh, modern look to help us stand out from competitors. We initially approached a number of design agencies, but were disappointed with the results, which were ‘more of the same’. Designfox provided us with just what we were looking for. Martin and his team clearly understood our needs and showed the ability to think differently with the branding, working with us as part of our business to deliver a great result’
Andrew Kemeny. Chairman CellarMaster Wines Hong Kong

Deliverables
Brand Identity. Web Design. Style Guide.