5 Ways To Improve Your Landing Page Performance.

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What is a landing page? Why is a good one so important? The purpose of a website landing page is to attract traffic, engage potential customers and convert that traffic into sales or enquiries. It’s more often than not the first page that a potential customer may see, so they need to immediately understand what […]

What is a landing page? Why is a good one so important?

The purpose of a website landing page is to attract traffic, engage potential customers and convert that traffic into sales or enquiries. It’s more often than not the first page that a potential customer may see, so they need to immediately understand what you are offering and why it would benefit them to buy, consult or sign up.

If you want to see more traffic and improved performance on your landing page, check out these top 5 tried and tested tips:-

Keep it Simple. It may seem common sense but all too many businesses try and cram a million messages onto a landing page, which weakens your offering and confuses the consumer. Choose one main outcome you wish to achieve. It could be downloading a brochure, browsing your latest product range or requesting an online quote. Every piece of content should enforce why people would want to get that online quote, or download that brochure. Why you and not the competition? Let your potential customers know!

Know your Audience Understand exactly who your main demographic and target market is. Research language, shopping habits and keywords your target market use when searching for your products and services. There is no point selling ‘totally awesome car insurance’ if you are a specialist in the over 55’s insurance market. Be careful not to put everyone in the same box though, overusing stereotypes will only serve to alienate your customers.

Promotion. You must promote your business, and you must show your customers why you are better than your competitors, but there is a fine line between successful promotion and tastelessly blowing your own trumpet. Bold headings and bullet points are a great way of demonstrating what you have to offer without overloading your landing page with needless information. Do you guarantee your work? Offer free delivery? Are you the only supplier in Australia to supply a certain type of product? These are the messages, which should be promoted on your landing page.

Stay Relevant . You may take the easy approach and encourage users to click through to your landing page with a broad scope of keywords that get high impressions, however thousands of clicks mean nothing if you aren’t capturing your audience and converting into sales. If you overload people or they don’t find what they thought they would on your landing page you will turn customers away in droves. Stay relevant and keep to simple, strong messages which speak directly to your customers and clearly demonstrate what you are offering or selling.

Clean images . People are visual. If you have a landing page with multiple fonts, colours and pop-ups your message will be lost and your customers will click away quickly. Use a professional design agency to enhance your web user experience and create a professional site which reflects your brands values and service offering.

Contact DesignFox brand agency today to understand how your Sydney business can benefit from a digital media strategy, which not only creates clicks and traffic but also increases leads, sales and enquiries.

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The Art Visual Storytelling

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In a world flooded with information and content, standing out has become more challenging than ever. Businesses are constantly striving to capture the attention of their target audience and create a lasting impression. So, what's the key to leaving a mark in the minds and hearts of your customers? The answer lies in the power of visual storytelling through design. The Art of Visual Storytelling Visual storytelling is the practice of conveying a message or narrative through visual elements, such as images, graphics, and videos. It's a timeless art that has been used throughout history to communicate ideas, evoke emotions, and create connections. In the modern business landscape, visual storytelling plays a pivotal role in shaping a brand's identity and resonating with its audience. Why Visual Storytelling Matters Memorability : Human brains are wired to remember visuals better than text. When you tell your brand's story visually, you make it easier for your audience to recall your message and associate it with your brand. Emotional Connection : Visual storytelling has the unique ability to evoke emotions. Through carefully crafted visuals, you can elicit feelings of joy, trust, excitement, or nostalgia, forging a deeper connection with your audience. Simplicity and Clarity : Complex ideas can be simplified and made more accessible through visuals. This clarity helps your audience understand your brand's values, mission, and offerings more easily. Universal Appeal : Visuals have a universal language that transcends barriers like language and culture. A well-designed image or graphic can convey a message to a global audience. The Role of Design in Visual Storytelling Design is the vehicle that drives visual storytelling. It encompasses everything from your logo and website to marketing materials and social media posts. Effective design ensures that your brand's story is not only told but also understood and embraced. Logo : Your logo is often the first visual representation of your brand that people encounter. A well-designed logo should encapsulate your brand's essence and values, making it instantly recognisable. Website : A user-friendly and aesthetically pleasing website is crucial for conveying your brand's story online. It should guide visitors through your narrative, providing them with a seamless and engaging experience. Graphics : Infographics, illustrations, and other graphics can simplify complex information and make it more engaging. They are powerful tools for storytelling, especially when explaining processes or showcasing data. Social Media : Visual content on social media platforms is highly shareable and can go viral. Engaging visuals can help you tell your brand's story to a wider audience. Examples of Successful Visual Storytelling Nike : Nike's "Just Do It" campaign is a prime example of compelling visual storytelling. Through powerful imagery and emotionally charged videos, Nike has encouraged millions to push their limits and pursue their dreams. Coca-Cola : Coca-Cola's classic holiday ads use heartwarming visuals and narratives to create a sense of joy and togetherness, reinforcing their brand as a symbol of happiness. Apple : Apple's minimalist design philosophy is evident in its products and marketing materials. The sleek and simple design tells a story of innovation and elegance. Conclusion In the ever-evolving world of branding and digital presence, DesignFox is here to empower your business with the art of visual storytelling through design. We understand that your brand's story is unique, and we're passionate about helping you craft and convey that story in a compelling and unforgettable way. With our expertise in design, we can assist you in creating a brand identity that not only speaks volumes but also resonates deeply with your audience. Whether it's designing a memorable logo, developing a user-friendly website, or crafting captivating graphics, we have the tools and creativity to bring your brand's narrative to life.